Welcome Emails How to Build Trust With New Subscribers - CoSchedule

Welcome Emails How to Build Trust With New Subscribers Pop quiz: A visitor comes across your website and decides to subscribe to your email list so they don’t miss out on any special offers, sales, or product launches. What do you do? If you’re an email marketer, your answer should be: Send a welcome email. Seventy-five percent of marketers think welcome emails are effective. Plus, 53% are already using them. How to Craft the Best Welcome Email to Build Trust With New SubscribersGet Your Free Welcome Email Template + Bonus Resources This post is packed full of great advice. But, you could probably use some tools to help pen perfect welcome emails. Enter these four templates: Welcome Email Copy Template: Craft creative email copy that gets your new subscribers excited. Email Subject Line Templates: Write better subject lines to make sure those emails get opened. Email Marketing Calendar Template: Plan out your email marketing workflows all on one calendar. Email Subject Line A/B Test Template: Track opens on subject lines, and refine them over time. Download them now, and then lets get down to work. Write better welcome emails with these templates from @What Makes a Welcome Email So Effective (and Important)? Three reasons: 1 ) The Attention Bonus Your new subscribers are still in engagement mode and very likely are still online and probably your website, too. In fact, the read rate for welcome emails is 34% as compared to 24% for normal commercial emails. 2 ) The Expectation Frankly, new subscribers sign up fully expecting an email to come to their inbox quickly. This is particularly true if you’re offering a sign-up discount, whitepaper, or other incentive. If you have an audience looking for your message, that’s reason alone to follow through. 3) The Opportunity to Get More Data With so many eyes on your message, why not leverage the opportunity to get more data? Ask your new subscribers for preferences in terms of products and services, message frequency, demographics, etc. The more data you collect, the better you can segment your list and target your future email marketing campaigns. Here is how marketers are currently using their welcome emails: Source: Return Path Here are three reasons why welcome emails are so important for marketers.Planning and Executing Your Welcome Email When putting together your welcome email, keep these 5 steps in mind: 1 ) Set Expectations and Keep Them To build trust amongst your new email subscribers, you need to deliver what you promised at sign-up. Did you promise a discount? A whitepaper? A free trial? Deliver it with your welcome email. Ultimately, your welcome email needs to be the foundation of your email experience with your subscribers. Therefore, setting expectations is important throughout every piece of your welcome email including: The From Name The Subject Line Email Copy As you’ll notice from the example inbox below, From Names and subject lines are critical to welcome emails: Allowing the user to know exactly WHO the email is from is key. After all, you’re much more likely to open an email from someone you know than someone you don’t. Subject lines are also important. They can be welcoming, thankful, and back up any sort of discounts or promotions you offered at sign-up. Exclusivity, â€Å"special† mentions, etc., can play key roles in subject line effectiveness as well. Do This With : Use our free Email Subject Line Tester to optimize every subject line you write, before you hit send. Your email content should back up what you promised as well. Whether it’s a plain-text approach or a more â€Å"traditional† HTML/image-based email is up to you. Generally, welcome email copy is clear and concise, but word count alone doesn’t determine whether a welcome email is successful (at least at a universal, all-industries level). This plain-text approach to a welcome email comes from Groove. This email, meant to establish a relationship between subscribers and the CEO, garnered a 41% response rate: This welcome email from Blurb  uses concise text and imagery to give a clear idea to the subscriber about what to expect. 2 ) Use What Data You Have to Personalize Your Welcome Email Make use of whatever information you have or collect sign-up to personalize your welcome message. For example, if you have first name, use it. Hope For Justice  is a non-profit organization that has used ‘first name personalization’ in their welcome email subject line, thereby enhancing the open rates. See how Freedom  includes the first name of the subscriber in their welcome email. Office  asks for the subscriber’s birthday in the last email of their welcome email series with an enticing copy and CTA â€Å"I WANT A BIRTHDAY GIFT†. Provide information and content that’s relevant to how they signed up or what they signed up for. For example: If they signed up directly:  Provide brand and product/service information. For new customers:  You can cross-sell similar or â€Å"next logical† products. For someone who requested a whitepaper or similar document:  Provide the link to download. For someone who requested a demo on your website:  Use this space for content that is aimed at getting the demo started. As mentioned before, you can also use this time to ask for more information. To make the email entertaining, you can use a rich media element  like high-resolution images, GIF, or a cinemagraph. 3 ) Design Compelling and Prominent CTAs The marketer’s reason behind a welcome email (and email marketing in general) is converting subscribers into customers. Your call to action (CTA) should be first and foremost in your mind in terms of how to design your welcome email. Simply put, it should be obvious what you want your customers to do. Your copy (and buttons) should be concise and easy to find. Hollister includes two distinct CTAs targeted to ‘guys’ and ‘girls’. The readers know exactly what the CTA is intended to do. Eddie Bauer includes one primary CTA that allows the subscribers to meet their team, with additional supporting CTAs that urge readers to involve themselves more into the brand on their social channels and blog. If you want to draw more attention to your CTA, you can use an interactive element  like an animated gif or even a countdown clock to generate urgency around a special offer. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples 4 ) Use Color Effectively Colors can influence perception with your customers. Want proof? 60% of emails distinctly use the color blue. It represents trust, integrity, and efficiency, all virtues that are very important to consumers. Recommended Reading: The Know It All Guide to Color Psychology In Marketing 5 ) Introduce New Subscribers to Your Social Channels The time when someone subscribes to your emails is when they are most interested in your brand. This is a great time to tell them about other ways to connect with you- namely your social media pages. Give them a reason to do so- for example, tell them that it is on social media that you disclose your offers first. They are more likely to follow you on social media now than any other time because they are curious about your brand. McDonald’s  launches the third email of their welcome series with the subject line â€Å"We’ve got a real connection† to promote their social media channels and acquire more subscriber information. Below, see how Office  highlights their social media channels under the heading â€Å"Let’s hang†. Note: Also notice the request to get whitelisted at the outset of the email. 6 ) Send Immediately Ideally, a welcome email is sent immediately after someone signs up for your mailing list. As mentioned previously, these new subscribers are most engaged and likely still on your website. Make sure your automation is set right to deliver your welcome message as soon as possible. Multiple Welcome Emails Can Be Better than 1 You may have a lot that you want to share with your new subscriber. But conveying it all in one email could simply be too much. Sending a series of welcome emails can help you build trust in your brand as you gradually provide all the information new subscribers may be looking for. How many emails you include in your series is up to you. I usually recommend starting with a 3-email series. Your First Email Sent immediately after you’ve received the subscriber’s email address. You should include: A sign-up confirmation message Some sort of ‘Thank You for signing up’ or ‘Welcome onboard’ messaging Language that sets subscriber expectations. Tell them what to expect and when to expect it. The Bath and Body Works  example below is a great example of a simple and informative first welcome email. Your Second Email Sent 24 hours after the first email is sent. Some elements you can include: Social media links to connect with them on other platforms. Your bestselling products (or product categories) Below is the second welcome email from Bath and Body Works. You’ll see that they introduce their categories of products. Your Third Email Sent 2 days after the second email is delivered. Some elements you can include: Local store information Product information A request to collect additional subscriber data Below is the third message from the Bath and Body Works  welcome series. Examples of Welcome Emails You Will Love Welcome emails are crucial for creating a good first impression. I’ve rounded up some quality B2C and B2B welcome email examples that I think do just that. 1 ) BBC They begin by setting the stage for what the subscribers can expect in the days to come and when they will be receiving emails. They suggest videos that the subscriber may like to check out- adding that the suggestions may not be spot on. The BBC uses this opportunity to ask for further engagement so they can collect more data and deliver better suggestions. Nice work! 2 ) Boden Boden welcomes the new subscriber by telling the subscriber about the benefits they will be enjoying by joining the brand’s email list. They also offer a 15% welcome discount and free shipping. They complete the package by providing links to social platforms in the footer. 3 ) Best Buy A warm welcome with solid, prominent CTAs, links to important categories, and social buttons in the footer. 4 ) Cotton On This email begins by introducing the subscriber to the Cotton On family of brands. They personalize the email by adding the subscriber’s first name. A coupon code to redeem a 20% welcome discount makes the email even more engaging. They also prominently display the link to the preference center where the subscriber can set their email preferences. 5 ) J. Crew J. Crew keeps it simple. They nudge the subscriber to explore their website through two links (they could test CTA buttons). Through a secondary offer, the subscriber can also sign up for the style guide. Social buttons are included in the footer but are not prominent. 6 ) GoDaddy This is a nice approach from GoDaddy. They provide help to businesses in making the right domain name choice through 10 tips. They also highlight the first purchase discount at the top along with a prominent CTA. Let’s Recap Here are some common best practices to follow. Do: Send your welcome email or the first in the series immediately after sign-up. Any delay can affect campaign performance and subscriber engagement moving forward. Keep your welcome email simple. A straightforward, scannable design, a warm welcome, and a brief description of what they can expect in your future emails should do the trick. Personalize your email with the help of whatever data you have- subscriber name, first interaction point, etc. A personal touch can go a long way. Use imagery and colors that are consistent with your brand. There should be no disconnect between the look and feel of one channel to another. Use automation to make your life easier. Set rules for welcome emails to be triggered on completion of signup forms, document download requests, free trial requests, and even new purchases. Get your subscribers to whitelist your sender email address so that your future email campaigns don’t end up in the spam folder. And here are some common pitfalls to avoid. Don't: Set the wrong expectations. Deliver what you promise. Nothing can harm your reputation more than not fulfilling a promise. Showcase links to social channels on which you are not active or are not relevant. Brag (too much) about your brand or product/services. Take an inbound approach to your content and let subscribers know how you or your product/service can help them solve a problem. Email marketing can build trust between your brand and your subscribers. Your welcome email lays that foundation. Make sure your welcome email (or series) lays a strong, positive foundation. Have you tried anything innovative in your welcome emails that gave you great results? Share in the comments below.

Translate Your Own Stories †Perks for the Multilingual Writer

Translate Your Own Stories – Perks for the Multilingual Writer If you are fluent in more than one language, you may want to consider translating your own manuscripts. Here are six reasons why you should give it a try. 1 Practice makes perfect The good news is you dont need to be a professional translator to tackle a translation project. While I happen to hold a degree in translation, I learned that it is something you become good at with practice, just like writing. And being a writer, you already have a solid foundation of knowledge and techniques that will help make the process easier. The trick, of course, is not to make your writing sound like a translation. Otherwise, dont bother sending it to Hope (or most editors, for that matter). I have it on good authority that this will not endear her to your work! 2 Spot and eliminate flaws If your story or article is unpublished, translating it into another language allows you to take a step back from your work and see it from a different perspective. Its an excellent way to pinpoint flaws and weaknesses. For instance, if a sentence does not translate well, theres a very good chance that it is poorly written. Simply rewrite it until it flows smoothly in both languages. As you go along, you will sharpen your editing and revising skills as well. 3 Boost your creativity Translating your own unpublished manuscripts is not as restricting as translating texts that have appeared in print (either yours or someone elses) or which have been requested 4 Double your chances of success 5 Give your stories a second life If a particular piece is already published, check your contract to make sure you have retained the translation rights. If so, you will be free to approach new publishers in your target language. In this instance, you may not have as much creative leeway during the translation process, but you will still be able to strengthen weak words and sentences in the translated text. 6 Get unstuck Finally, if you are stuck for inspiration or suffering from writers block, translating your own stories can help you get back in the flow. You wont have to deal with a dreaded blank page or wrestle your muse for inspiration - but it could lead you to new ideas and opportunities!

Microeconomics Monopoly and Competition Essay Example | Topics and Well Written Essays - 750 words

Microeconomics Monopoly and Competition - Essay Example This cannot be the case in competition because competitive markets many firms produce differentiated products that can be substitutes to each. Given that they manage large market share without competition, monopoly firms charge relatively high prices for their products compared to firms in a competitive market. In regards to this, Simpson (2010) explains that firms with monopoly power restrict the amount of output that they produce in order to raise prices of that output. They then set the prices based on their production costs in relation to quantity of output. Without the presence of close substitutes to their products and the high prices, monopoly firm are able to enjoy super-normal profits which are maximized when the marginal cost of production equals marginal revenue. The efforts to implement their pricing policies, monopolies cause inefficiencies in the market which include reduction in consumer welfare. The consumer welfare enjoyed through the prices in a competitive market reduces when the prices of monopolies apply (Simpson, 2010). This is what leads to dead weight which is illustrated in the graph 1 below. In a competitive market, the price of products is at the point where the marginal cost (MC) equals to market price which corresponds to price P. based on this price level, consumers in the competitive market will enjoy a large consumer welfare which is represent by area EBF in the graph. Monopolist should then set their prices where profits are maximum and that the point C in the graph where marginal cost equals marginal revenue (MR). However, monopolists will instead set their prices at a higher point based on the average revenue (AR) which is shown in the graph as point A which corresponds to price P1 higher than P which the competition price. The high prices set by monopoly firms will then reduce the consumer welfare and result in other inefficiencies in the market. The consumer which is represented by

Tourism Marketing Information and London's Image Management Dissertation

Tourism Marketing Information and London's Image Management - Dissertation Example The paper is also going to look at how London as the selected tourist destination has been managed to maintain and improve its image all over the world. This study has been developed on the basis of previous researches conducted on the role played by marketing information and management on the image destination. It was realized that tourist information sources and proper destination management play a significant role when it comes to destination image. This empirical research was carried out to examine the relationship proposed by the paper. The findings show that there exists a positive relationship between marketing information and proper management with destination image. The marketing information is related to London’s accessibility, its culture, its operating intermediaries, its people and its weather. The management of a tourist’s destination as well as the marketing information has to take into consideration what is expected by the tourists and the stakeholders a nd what is delivered. To show this, primary data was collected from selected areas in London and a qualitative analysis done to analyze the content from the viewers. In addition, secondary data was collected from different sampled blogs after which the information was equally analyzed. The findings of the study show that there is a positive correlation between reliable marketing information and proper destination management with destination image. Table of Contents Table of Contents i List of figures v List of Tables vi Appendix vii Acknowledgements viii Declaration of Originality ix Executive Summary x Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Objectives and Aims 4 1.3 Research Motivation 6 CHAPTER 2: LITERATURE REVIEW 10 2.1 Background of London Tourism Market 10 2.2 Tourism Marketing Information 11 2.2.1 Importance Of Information 12 2.2.2 Areas for Information Generation 14 2.2.2.1 Sources Of Information 15 2.3 Image Management 20 CHAPTER 3: METHODOLOGY 27 3.1 Research The ory and Research Strategy 27 3.2 Data collection 28 3.2.1 Primary Research Method 28 3.2.1.1 Questionnaire 31 3.2.2 Second Research Method 34 3.3 Qualitative Content Analysis 36 3.3.1 Analysis of the Questionnaires 36 3.3.2 Analysis of the Blogs 37 3.4 Credibility, Validity and Reliability 39 Chapter 4 Findings 42 4.1 Findings of the Research 42 Chapeter 5: Discussion 50 5.1 Discussion of the Research 50 Chapter 6: Conclusion 56 6.1 Conclusion of the Research 56 6.2 Limitations And Future Recommendations 59 REFERENCES 61 List of figures Figure 1 9 List of Tables Table 1 35 Table 2 44 Table 3 46 Table 4 47 Table 5 48 Table 6 49 Table 7 50 Appendix List Appendix A 111 Appendix B 112 Appendix C 113 Appendix D 114 Acknowledgements First of all, I would like to thank my family for the support, sacrifice and encouragement during the completion of my dissertation. My family stood out as a strong pillar during the many months of juggling family with school. I would also like to express my s incere gratitudes to my poarents who remained confidence in me and my abilities Second, many thanks go to my supervisor whose guidance and patience helped me to take each step of this journey. Lastly, I would like to thank my RA’s and my friends who went to great lengths to help me in gatheruing the data required to complete this study Thank you deeply to all of you! . Declaration of Originality MASTERS DISSERTATION SUBMISSION FORM Student’

Conflicts During The 1920s :: essays research papers

Conflicts During the 1920s The contrast between the new and changing attitudes and traditional values was unmistakably present during the 1920's. This clash between the old and the new had many roots and was inevitable. A new sense of awareness washed over minorities in our nation, especially blacks who began to realize that they were entitled to their own subculture, pursuit of success, and share of the American dream. This ideal was expressed by Langston Hughes in "The Negro Artist and the Racial Mountain." They were supported by the growing number of young, financially well-to-do liberals who formed the new intelligencia. Each group sought the use of logic and rational reasoning in their rethinking of reevaluation of society's current status. Still, they constituted a minority and their reformist views were not well-taken by the greater part of the population who had become accustomed to a certain way of thinking were not willing to budge, thus keeping the radicals silent. Individualism was also partially suppresse d by the succession of three traditionalist Republican presidents whose partiality to the strong was displayed by their strong backing of big business while discouraging the Labor Union movement. Literature was one medium by which the new intelligencia could express their views on impracticality and injustice of the social system and government in the 1920's. Sinclair Lewis was one such author who used his writing to condemn the stale and outdated ways of thinking that were so widely popular in our nation during the 1920's. In addition to exposing the poor working conditions of most factory labor, particularly the meat-packing industry, he criticized the common man who could not think or act individually in his novel, Babbit, which was published in 1922. His description from the novel of the common man portrayed a person who acted in a manner that was socially acceptable who also strived for success based on society's definition of purchasing material goods. In essence he was a man defined by the society that he lived in. Religion was also a topic of controversy during the twenties. Traditionalists who were usually older and less intelligent than the rising young class of liberal intellectuals were primarily Christian and would only accept literal interpretations of the Bible. The liberals were not so quick to take the Bible at face value and came up their own interpretations. The tension between the old and the new regarding religion was perhaps most obviously prevalent at the Tennessee Evolution Court Case of 1925. In this time of where individual thinking was a rarity, public misconception and ignorance ran abound. People looked to scapegoats to account

Zoloft

Zoloft Jessica Torres Herzing University Medical Terminology January 14, 2010 Abstract ZOLOFT is a prescription medicine used to treat depression, panic disorder, obsessive-compulsive disorder (also called OCD) and posttraumatic stress disorder (also called PTSD) in adults. ZOLOFT is also used to treat OCD in children (ages 6-12) and adolescents (ages 12-17). ZOLOFT is supplied for oral administration as scored tablets containing sertraline hydrochloride equivalent to 25, 50 and 100 mg of sertraline and the following inactive ingredients: dibasic calcium phosphate dihydrate, D & C Yellow #10 aluminum lake (in 25 mg tablet), FD & C Blue #1 aluminum lake (in 25 mg tablet), FD & C Red #40 aluminum lake (in 25 mg tablet), FD & C Blue #2 aluminum lake (in 50 mg tablet), hydroxypropyl cellulose, hypromellose, magnesium stearate, microcrystalline cellulose, polyethylene glycol, polysorbate 80, sodium starch glycolate, synthetic yellow iron oxide (in 100 mg tablet), and titanium dioxide. Zoloft ZOLOFT is supplied for oral administration as scored tablets containing sertraline hydrochloride equivalent to 25, 50 and 100 mg of sertraline and the following inactive ingredients: dibasic calcium phosphate dihydrate, D & C Yellow #10 aluminum lake (in 25 mg tablet), FD & C Blue #1 aluminum lake (in 25 mg tablet), FD & C Red #40 aluminum lake (in 25 mg tablet), FD & C Blue #2 aluminum lake (in 50 mg tablet), hydroxypropyl cellulose, hypromellose, magnesium stearate, microcrystalline cellulose, polyethylene glycol, polysorbate 80, sodium starch glycolate, synthetic yellow iron oxide (in 100 mg tablet), and titanium dioxide. Sertraline hydrochloride is a white crystalline powder that is slightly soluble in water and isopropyl alcohol, and sparingly soluble in ethanol. Sertraline is the generic medication for Zoloft. ZOLOFT oral concentrate is available in a multidose 60 mL bottle. Each mL of solution contains sertraline hydrochloride equivalent to 20 mg of sertraline. The solution contains the following inactive ingredients: glycerin, alcohol (12%), menthol, butylated ydroxytoluene (BHT). The oral concentrate must be diluted prior to administration. Zoloft come in different colors some witch are white, green, and blue. Some of the manufactures imprint their logo on the pills so they know which is theirs. Zoloft is sometimes good to treat symptoms of depression but it varies from person to person. Make sure you always consult with your doctor if symptoms worsen. References www. drugs. com www. pdrhealth. com

Bureaucratic Organizational Structure Critical Thinking Examples

Do the advantages of bureaucratic organizational structure outweigh the disadvantages?† The author’s purpose is to answer that particular question. He does this by describing the various advantages and disadvantages of bureaucratic organizational structure and their impacts. His conclusion shows what side of the bureaucratic structure his evidence supports. This critique will analyze the essay, paying attention to the chronological arrangement of ideas, presentation of points, discussion of the ideas, and the general formatting of the essay. For starters, the author has a clear purpose of the essay. He has the relevant material meant to answer the research question. He presents the ideas in an organized manner in the first three paragraphs. However, the fourth paragraph seems misplaced, as it fails to flow with the other paragraphs. It would have been better if the ideas presented in it were merged with those in the last paragraph to form the conclusion. The third paragraph is also too long as compared to the rest. The writer should have explained the ideas presented in it in such a way that they amounted to a maximum of seven lines (Fawcett 2010). The extra ideas would have formed another paragraph, which would have made the essay more organized. Although the writer has all the points required to analyze the thesis components, he only presents them in point form, and does not go into detail to explain them. This has resulted in the sentences failing to connect as they should. The ideas have therefore been presented with no interrelation. The writer should have utilized transitional verbs such as ‘therefore’, ‘moreover’, ‘consequently’, ‘nevertheless’, and ‘in addition to that’ between sentences and paragraphs to enhance flow within the essay. This would have improved the general form of flow of ideas, instead of presenting the ideas in an apparent point form (Frechette Collins 2002). The writer relies too much on external sources to put his points across. This is quite evident in the second paragraph, where almost every idea presented is from a different author. Although this presents the writer with concrete evidence to support his ideas, he should have tried to be a little bit more original (Neville 2007). He would have increased his originality by presenting more of his own words to explain the points that he was putting across. Moreover, the disadvantages section does not have any outside information, which would have helped make the points put across seem more real. This shows that the writer has over-utilized on outside sources in the second paragraphs, but under-utilized them in the third paragraph. He should therefore try to balance on his use of outside sources. In addition to that, the in-text citations for the extra information are from different citation styles. Instead of the writer using just one citation style (Harvard), he has used others (such as APA), which goes against the rules of in-text citing. For example, in the second paragraph, â€Å"Robbins et al 2006† is an in-text citation of a direct quote, yet it does not have the page numbers, which should be included. His use of direct quotes is also incorrect, as he fails to include the necessary page numbers in the in-text citations (Choy 2004). The writer therefore needs to correct the improper use of the various styles, while sticking to one style at a time. Although the writer has clearly outlined the components for evaluation, their presentation does not seem strong enough to convince the reader that bureaucratic disadvantages outweigh its advantages. This is mainly because the writer does not provide any arguments to support them; he just gives the points and their results. There is also a clear absence of emotional appeal, which would have been of more influence to the reader (Swovelin 2006). In the conclusion paragraph, the writer should have gone into length to show exactly how these disadvantages outweigh the advantages before making the conclusion. Moreover, the inclusion of his thoughts and ideas would have made the conclusion more appealing and convincing. Therefore, the writer should try to improve on his general presentation of ideas in the essay. He can do that by ensuring that he includes his own ideas in the arguments he presents, as this will help him improve on his originality. Moreover, he should incorporate the use of transitional verbs between sentences and ideas to improve on the flow of ideas. In addition to that, he should also ensure that he does not overdo in-text citations or over-use external sources in his presentation of ideas. Although using supporting information is important, over-using it is also not appropriate. Lastly, the writer should ensure that he uses the correct citation format in his in-text citations. References Choy, R 2004, Using Harvard referencing, Curtin Business School, Sydney. Neville, C 2007, The complete guide to referencing and avoiding plagiarism, McGraw-Hill  International, London. Swovelin, B.V 2006, Cliffs English Language and Composition, Edition 3, John Wiley and  Sons, New Jersey. Fawcett, S 2010, Evergreen: A Guide to Writing with Readings, Edition 9, Cengage Learning,  London. Frechette, E, Collins, T 2002, McGraw-Hills GED Language Arts, Writing, Edition revised,  McGraw-Hill Proffessional, New York.